Haruka Morishima (森島 はるか, Morishima Haruka) is the female main character of the first Amagami SS arc. She is a student of class 3-A and is popular in her year. She is also a quarter-British from her mother's side, and her middle name is "Lovely".
She has black hair and blue eyes and wears a headband. She also wears their black school uniform.
She has a teasing and playful nature. She is a very picky person, bit eccentric and quite insecure when it comes to things she likes the most. She also likes cute stuff, especially puppies. Her best friend is Hibiki Tsukahara, the captain of their school's girls' swimming team and the one who tends to berate her.
In the anime, Haruka is first seen by Junichi during his walk to school. She revitalizes his desire to love again, so Junichi sets off after her.
During lunch, Junichi is given the punishment to buy everyone lunch, after losing a game with Umehara and Kaoru. Junichi heads to the cafeteria where he sees Sae , whom he then assists in buying bread, which Haruka witnesses, identifying Junichi as a nice guy.
On his way back to class Junichi trips, leading to Haruka assisting him.
After school, Junichi looks for Umehara in the library, which causes Junichi to bump into Haruka looking for cute books, which he volunteers to carry for her. Shortly after the two meet up with Hibiki. Which is when Junichi properly introduces himself to Haruka .
The following day Haruka catches Junichi playing with his friends, to which she joins in. The two talk and bump into Miya.
Junichi finds Haruka by the school fountain, he then confesses to her, leading to Haruka rejecting him,
Junichi does not give up and continues to go after Haruka leading to him confessing a second time, something that Haruka had never experienced before, and as a reward for looking so cute, Haruka kisses Junichi the eyebrows.
The day after, Junichi is rejuvenated by Haruka 's kiss, which results in him wanting to receive another. Haruka makes a deal with Junichi that he will be the one to kiss her, Junichi kisses her on the back of her knee.
Junichi & Haruka make a date for christmas to meet Haruka 's family in a hotel
Junichi & Haruka go to the hotel room, preserved for her visiting grandparents, who could not make it due to unsavoury weather. Haruka takes the opportunity to shower while Junichi waits outside,tempted to peak on her but does not. Haruka is displeased with Junichi not peaking on her, and why he hasn't confessed again. Junichi confesses to Haruka once more, and the two share a kiss by the window.
A flash forward into the future shows Junichi & Haruka 's home, with Hibiki and Haruka reminiscing about the past, which is when Junichi bursts through the door, imitating a police bust. The scene ends with the confessing of Junichi & Haruka 's neverending love for each other.
The time of this events only known between her first time together with Junichi for the first time until Christmas Eve. Haruka alongside Junichi have their date in the family cafe which Kaoru is working. Soon, because of Junichi shyness, Haruka decides to hide under the table. Because of this, when Junichi orders the special baverage, he clumsily answering to have the dessert alongside Umehara, which make Kaoru and Haruka laugh. It ends with after Haruka leaving, Junichi feel lost.
Taking the time when Haruka took a bath in Junichi's home. She imagined on how should she react when Junichi take a peek on her.
In her route, she is portrayed as a popular girl who rejects every boy who confesses to her. Junichi will be getting to know her despite being rejected and being her cute underclassman.
Haruka reserves a hotel room on the pretext that Junichi will be meeting her parents. Her parents aren't there. She takes a shower and comes out in a towel. She's flustered about Junichi not peeping or why he hasn't confessed again despite having confessed twice. She also tells him that she's so in love with him that she can't think straight anymore and tells him to call her by her first name, not by her surname, like he is used to do. They share a passionate kiss, while her towel falls off. A few years later, Junichi becomes a police detective and Haruka is happily married to him.
Haruka occasionally spends the night in Junichi's room while she is in college.
Junichi buys her a puppy, since she likes cute things. Haruka starts seeing Junichi less of a cute underclassman and more of a reliable man.
If Junichi stoods her up on Christmas, she does not forgive him. Years later, Junichi becomes an office salaryman when the company he works for is bought out by Haruka, who becomes his boss. She is nothing like the girl he used to know before, and now she is a cold distant woman.
- She shares similarities with Mao Mizusawa, one of the 7 heroines from Kimikiss, the spiritual Predecessor of Amagami SS. Both Mao and Haruka are the oldest heroines of their respective series, and are the only senior students in their groups.
- She is the second of three female love interests to be older than the protagonist followed by Aki Muroto if one is to follow both her and Aki's respective arcs.
- She is the only senior or oldest heroine not to have a three-letter name within her full name, though she does share her first name with Haruka Niimi who is also one of the seven heroines of Photokano.
- She loves to be spoiled by Junichi in many ways, from letting Junichi lick the back of her knee, to playing a kidnapped princess by pretending she was tied up and letting Junichi feed her while he acts as a bad guy.
- She is always sleeping at the clinic and is often seen by Junichi there. She also has an encounter Kaoru there, and they chat happily.
- The only female who Miya dislike at the first sight. It is never revealed how Miya will attract to her eventually.
- The only main heroine who Junichi love on the first sight. Sae almost become the next, but not due Junichi only likes her shyness and bust size.